COOKIES POLICY

Cookie Policy

At VSN Events, we value your privacy and are committed to being fully transparent about how we collect and use your data. This Cookie Policy complies strictly with the UK GDPR, the Privacy and Electronic Communications Regulations (PECR), and Google’s EU User Consent Policy.

1. What Are Cookies?

Cookies are small text files saved safely on your local device (computer, tablet, or mobile) when you browse our website. They help our digital boutique storefront function securely, provide a seamless retail shopping experience, and allow us to measure how our platform is performing.

2. The Types of Cookies We Use

To provide you with the best experience and to keep our luxury gifting store running smoothly, we implement the following tracking categories:

Strictly Necessary Sessions: These are required for the baseline operation of our store. They enable you to log into secure account frames, use the shopping cart persistence layer, and safely complete checkout. These cannot be disabled.
Analytical & Performance Metrics: These anonymize visitor data arrays to help us count page views and see how users navigate our site. This helps us optimize our digital layout, ensuring you easily locate our premium artificial gifts and treats.
Operational Functionality: These are used to recognize your device when you return to our site, remembering customized configurations (such as your regional location preference for local Click & Collect pickup).
Advertising & Targeted Retargeting: These cookies record your unique visit history, tracking specific item pages and deep-links you have followed. We use this data to make our marketing distributions across external networks more relevant to your aesthetic interests.

3. Third-Party Tracking & Google Ad Services

As part of our marketing evaluation efforts, we distribute carefully selected, anonymized data parameters with trusted advertising networks, fully aligning with Google's personal data privacy frameworks:

Google Analytics: We process anonymized user behaviors to evaluate store traffic volume, bounce metrics, and visual performance.
Google Shopping & Remarketing: We use Google Ads tracking scripts to showcase relevant VSN Events products across global partner sites based on your past visits to our store directory.
Opting Out parameters: You hold full options to refuse device identifiers or tracking pixels at any moment by visiting the official Google My Ad Center.

4. Managing Your Consent Choice

You retain complete sovereignty over your information tokens. When first accessing our Bradford store domain, you will encounter a GDPR-compliant Cookie Consent Banner allowing you to dynamically accept or reject non-essential tracking scripts. You can also block cookies via your browser settings, though doing so might cause items in your basket to disappear during checkout layers.

5. Updates to This Policy

We may periodically update this tracking index to maintain total alignment with revised UK legislation and Google Merchant Center merchant policies. Any modifications will be declared live right on this legal URL.